MARTÍN GILSTRATEGY & INTELLIGENCE

MGS Executive Toolkit Collection · ET-023

Decision support tool

Reputational Crisis Assessment and Response

Organise a crisis response without confusing speed with improvisation.

Assess severity, evidence, affected stakeholders and response capacity.

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Editable XLSX file compatible with Excel, Numbers and Google Sheets.

When to use itBefore committing resources or closing a difficult-to-reverse decision.
What to prepareVerifiable evidence, owners, limits and alternatives.
What you will obtainDefine what to communicate, to whom, when and within what verification limits.

What problem it helps solve

Assess severity, evidence, affected stakeholders and response capacity.

Questions to answer before deciding

  • What is confirmed and what remains an assumption?
  • Which stakeholders and territories are affected?
  • What commercial, legal or operational harm may occur?
  • How quickly could the issue spread?
  • Who leads the response?

How the result is interpreted

The 0–100 result is calculated only from confirmed rows. Document completeness is shown separately so that a completed worksheet is not confused with a favourable decision.

What it does not replace

The tool structures a decision. It does not replace financial, legal, tax, technical or human review when specialist verification is required.

User guide

How to use the tool

1

Define the scope

Specify the decision or situation being assessed.

2

Record evidence

Use verifiable data and documents.

3

Score from 1 to 5

Use one consistent and justified scale.

4

Close with accountability

Assign a condition and owner before confirming a row.

Within the framework

Diagnose

This tool forms part of the MGS Strategic Intelligence Framework™ and should be interpreted together with evidence, limits and the review mechanism.

Further reading

  1. Porter, M. E. (1980). Competitive Strategy. Free Press.
  2. Porter, M. E. (1985). Competitive Advantage. Free Press.
  3. Mintzberg, H. (1994). The Rise and Fall of Strategic Planning. Free Press.
  4. Kaplan, R. S. y Norton, D. P. (1996). The Balanced Scorecard. Harvard Business School Press.
  5. Christensen, C. M. (1997). The Innovator’s Dilemma. Harvard Business School Press.

Review methodology criteria, scoring and limitations.

Next step

When the tool identifies material exposure

Convert material gaps into a decision question, a verifiable scope and an expected outcome.

Discuss the situationKnowledge Centre