Priority area

Viability, margin and liquidity

Separate financial symptoms from commercial, operating and governance causes.

Problems covered

Immediate liquidity

Identify probable collections, critical payments, financing and contingency measures.

Margin deterioration

Separate price, mix, cost to serve, discounts and capacity.

Viability

Test assumptions, cash, capability and scenarios before committing capital.

Decision path

From the question to conditional action

Diagnose

Define evidence, exposure and gaps.

Prioritise

Sequence the highest-impact risks and decisions.

Decide and execute

Set conditions, owners, milestones and review.