Martín Gil Strategy & IntelligenceMARTÍN GIL STRATEGY & INTELLIGENCE
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MGS Executive Toolkit · ET-006

Decision support tool

New Market Entry Assessment

Test whether a market is attractive for this company, not merely attractive in general.

Assess market attractiveness, entry barriers, channel economics, operating requirements and downside before expansion.

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Editable XLSX file compatible with Excel, Numbers and Google Sheets.

On iPhone: tap “Download”, not “View”, then open the file in Apple Numbers to edit it without Microsoft 365. Safari Quick Look may not represent the workbook correctly.

When to use itBefore entering a geography, appointing a distributor, launching a channel or adapting an offer for a new customer group.
What to prepareDemand evidence, target customers, competitors, pricing, entry costs, regulation, channels and available resources.
What you will obtainConvert expansion enthusiasm into a staged entry thesis with limits.

What problem it helps solve

Assess market attractiveness, entry barriers, channel economics, operating requirements and downside before expansion.

Questions to answer

  • Is the need real and sufficiently urgent?
  • Can price, volume and margin support entry cost?
  • How entrenched are competitors and substitutes?
  • What licences, standards or restrictions apply?
  • Which route to market is viable and controllable?
  • What people, service and infrastructure are required?

How the result is interpreted

The 0–100 result is calculated from confirmed rows. Completeness is shown separately so that form completion is not confused with decision quality.

What it does not replace

The tool does not replace legal, financial, tax, technical or regulatory verification when specialist review is required.

Within the framework

Diagnose and decide

This tool forms part of the MGS Strategic Intelligence Framework™. The MGS Decision Framework™ is the decision sub-method used within the Diagnose, Prioritise and Decide phases.

Review methodology criteria, scoring and limitations.

Next step

When the tool identifies material exposure

Convert material gaps into a decision question, a verifiable scope and an expected outcome.

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